Case Studies

How Facebook Ads Helped Generate 53.53X ROAS for an E-commerce baby products Brand

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Project Specifications

Industry: E-commerce (baby products)
Niche :baby products(Shopify)
Duration: 6 September to 5 October (30 days)
Ad Spend: $12,949.57
Conversion Value: $694,696.37
ROAS: 53.65
Advertising Medium: Facebook Ads

Overview:

After shifting to Shopify, my client was looking forward to a better conversion optimization. I aimed to generate a groundbreaking ROAS since day 1.

I had tried various techniques in the ad strategies and the numbers were getting better. In this process, learned a lot of things which I definitely will apply on my next optimization.

My process:

First, I searched for more relevant interest-based audiences for targeting.
Tried single interest and behavior ad sets. After that, tested them on Campaign Budget Optimization (CBO).
Paused and excluded the audiences that were not working within 2-3 days of observation.
Introduced Lookalike Audiences such as 0-1% and 1-2% of Purchases and Add to Carts. This resulted in a lot of sales and high ROAS.
Kept ads attractive, minimal, and used an appropriate copy. Clickthrough Rate (CTR) was frequently better.
Introduced a custom audience of people engaging with the Facebook page in the last 30 days which helped us achieve a good amount of audience from Facebook itself.
Offered a tempting discount and set a time limit that increased the number of purchases.
Improved product page with better Conversion Rate Optimization practices like trust elements, customer reviews, payment gateway trust badges, detailed product descriptions, etc.
Experimented with diverse permutations of location targeting, mostly catering to Tier 1 and Tier 2 audiences.
Researched and explored more relevant areas of interest. Tested, ran, and scaled them all which maximized profitability.

Conclusion:

In this funnel, I am testing to find a better winning ad set. So, here I provide:

This was my story of nailing 53.53X ROAS for my client. You can achieve this, too. You just need to have the mindset to experiment a lot. So, the basic mantra is to experiment fast, fail faster, and learn the fastest.

Hope you found this case study insightful.

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How Facebook Ads Helped Generate 53.53X ROAS for an E-commerce baby products Brand

Project Specifications

Overview:

My process:

Conclusion:

In this funnel, I am testing to find a better winning ad set. So, here I provide:

See feedback from satisfied business owners on my services.

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