🚨 High Cost Per Lead (CPL): Previous campaigns were too broad, targeting the wrong audience, resulting in wasted ad spend.
🚨 Low-Quality Leads: Many leads were not serious about coaching, leading to low conversion rates.
🚨 Different Market Behaviors: The USA and UK had different audience behaviors, making it difficult to create a one-size-fits-all campaign.
🚨 No Nurturing Strategy: Leads were collected but not effectively followed up, causing drop-offs in conversions.
✅ Segmentation by Interests & Behavior: We identified individuals in the USA & UK who were actively searching for personal development, coaching programs, and mindset transformation.
✅ Custom & Lookalike Audiences: We built a Lookalike Audience from past clients and engaged users from the coach’s social media and website visitors.
✅ Regional Adjustments: Ad creatives and messaging were slightly tweaked for cultural differences between the USA & UK, ensuring better engagement.
✅ Pain-Point Focused Ads: We crafted ad copy that addressed stress, self-doubt, career struggles, and life purpose—common issues that coaching solves.
✅ Success Stories & Social Proof: We used video testimonials from previous clients in both the USA & UK to build trust.
✅ Clear Call-to-Action (CTA): Encouraged leads to book a free discovery call rather than a generic form submission, increasing commitment levels.
✅ Instant Lead Forms: We streamlined the lead generation process with Facebook Instant Forms, pre-filling information to reduce drop-offs.
✅ Follow-Up Automation: Leads received personalized emails & SMS reminders guiding them toward scheduling a call.
✅ Retargeting for Drop-Offs: We ran a retargeting campaign for users who engaged but didn’t sign up, offering limited-time bonuses.
📊 2,996 High-Quality Leads generated in just 30 days
💰 $1,478.23 Total Ad Spend
⚡ $0.49 Cost Per Lead, significantly lower than industry standards
📈 More Booked Calls & Paying Clients, increasing the coach’s revenue
✔ Better targeting = lower CPL and better lead quality.
✔ Facebook Instant Forms are a game-changer for quick lead capture.
✔ A/B testing and continuous optimization can drastically improve results.
✔ Focusing on intent-based questions helps sales teams close more deals.
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