A real estate business operating in the USA & Canada was struggling to generate qualified leads at a reasonable cost. Their previous campaigns were inefficient, with high CPL (Cost Per Lead) and many unqualified inquiries that wasted their sales team’s time.
❌ High CPL (Cost Per Lead) – They were paying too much per lead.
❌ Unqualified Leads – Many leads were not genuinely interested in buying or selling.
❌ Sales Team Overload – Their team was wasting time on low-quality leads.
✅ Narrowed audience segmentation to focus on serious homebuyers, investors, and sellers.
✅ Used Lookalike Audiences based on past successful conversions.
✅ Retargeted website visitors and people who engaged with previous ads.
✅ Designed scroll-stopping visuals with clear property highlights.
✅ Used emotional storytelling to connect with potential buyers and sellers.
✅ A/B tested different ad formats (carousel, video, and static images) to see what worked best.
✅ Used Facebook Instant Forms to capture leads quickly and reduce drop-offs.
✅ Added pre-qualifying questions (budget range, buying timeline, preferred location) to filter out low-intent leads.
✅ Follow-up automation to keep leads engaged.
📈 192 High-Quality Leads generated in USA & Canada
💰 $387 Total Ad Spend
⚡ $2.02 Cost Per Lead (Significantly lower than before!)
📊 Higher Lead Quality, saving the sales team time and increasing conversions
✔ Better targeting = lower CPL and better lead quality.
✔ Facebook Instant Forms are a game-changer for quick lead capture.
✔ A/B testing and continuous optimization can drastically improve results.
✔ Focusing on intent-based questions helps sales teams close more deals.
Subscribe to be a part of my inner circle and get weekly videos, articles, and recommendations straight to your inbox!
Md Nayem Hossen Copyright © 2025
